Media & Press

Expert commentary on fitness, nutrition and healthy ageing

About Rob Ede

I'm Rob Ede, founder of Ede Fitness and a Personal Trainer, Nutritionist and Strength & Conditioning Coach based in Surrey.

I specialise in helping adults over 40 become stronger, healthier and more capable through sensible training and nutrition.

I provide expert comment to journalists, broadcasters, podcast hosts and content creators looking for practical, evidence-informed insight on exercise, nutrition and healthy ageing.

Before becoming a full-time coach, I spent more than twenty years in the technology industry, including as a Senior Technical Account Manager at Microsoft.

I coach clients from Lightwater Leisure Centre in Surrey and write the Beyond Fitness blog, where I publish evidence-informed articles on exercise, nutrition and healthy ageing.

I am available for interviews, written quotes, podcasts, radio and television.

Areas of Expertise

I am available to comment on:

Strength training
Healthy Aging
Exercise for adults over 40
Resistance training
Nutrition
Weight management
Body composition
Healthy habits and behaviour change
Mobility
Balance and falls prevention
Menopause and exercise
Protein
Sarcopenia
Type 2 diabetes and exercise (within my professional scope)
Exercise myths and misinformation

Qualifications & Credentials

Level 4 Strength & Conditioning Coach
Level 4 Nutrition Coach
Level 3 Personal Trainer
Emergency First Aid at Work
Mental Health First Aider
Enhanced DBS Checked\

Professional Approach

I believe good health advice should be practical, honest and grounded in the best available evidence. My focus is on helping people build strength, improve long-term health and maintain physical capability through sustainable exercise and nutrition rather than quick fixes or unrealistic transformation claims.

Where questions fall outside my professional competence, such as medical diagnosis or prescribing treatment, I encourage people to seek advice from an appropriately qualified healthcare professional.