5-Star Rated by Local Clients
You're not broken. You're just using a system that wasn't built for your life.
Coaching for busy professionals in their 40s and 50s — in person at Lightwater Leisure Centre, with full support online.
No pitch. No pressure. Just a proper conversation at FieldHouse Coffee.
Hi, I'm Rob
Coaching Midlife Professionals at Lightwater Leisure Centre
For nearly a decade I was a Senior Technical Account Manager at Microsoft. High pressure, complex accounts, exactly the kind of career most of my clients know very well.
In 2021 I had a serious health setback that put me out of action for four months. I used that time to build PrimeFit — and came out of it with a firsthand understanding of what it actually takes to rebuild your health when life has knocked it out of you.
I walked away from that career by choice. Because when I talked about training, nutrition and helping people feel strong again, something came alive that never came alive in a meeting room.
PrimeFit is built specifically for people like the person I used to be. Busy professionals in their 40s and 50s who are succeeding at everything except looking after themselves.
I'm not going to put you on a miserable diet or shout at you in a boot camp. I'm going to build something around your body, your schedule, and your life — because I understand that life from the inside.
Based at Lightwater Leisure Centre
How I Help You Get Results
It’s a simple, supportive process — built around your goals and your lifestyle.
Step 1 - Quick Chat
We’ll talk about where you’re at, what you’d like to change, and the best way to get there. And you can see Lightwater Leisure Centre for yourself.
Step 2 - Your PrimeFit Plan
Using the PrimeFit Method, I’ll build a plan that fits your goals, lifestyle, and current fitness level. Smart training. Simple nutrition. Progress that feels easy and manageable.
Step 3 - Coaching & Support
You’ll get ongoing support and expert coaching to keep you on track. Each week builds confidence, strength, and consistency, until feeling good just becomes your new normal.
Ready to get started?
Real Results from Local Clients
Stories from local people training right here in Lightwater.
"I look forward to my weekly training — it’s the highlight of my week."
"I was soon put at ease with Rob’s holistic and understanding approach. My impression of just walking on a treadmill soon vanished. I feel better in myself and notice real differences."
- Rowena
“I’m fitter now than I ever imagined after back surgery.”
“After a serious back operation, Rob has steered me through rehabilitation over the last six months expertly. I’m now at a fitness level I wouldn’t have dreamed of a year ago and my quality of life has returned. I’m continuing my fitness journey with Rob, setting myself new goals for an active future.”
- James
“Starting at 59 felt scary — now I’m stronger and pain-free.”
“Rob introduced me to the gym in a way that actually makes it enjoyable.
I’m doing routines I never thought I could, and my knee pain has reduced by about 70%. I feel mentally and physically stronger — and I even look forward to my sessions.”
- Tracy
5-Star Rated by Local Clients
You're not broken. You're just using a system that wasn't built for your life.
Coaching for busy professionals in their 40s and 50s — in person at Lightwater Leisure Centre, with full support online.
No pitch. No pressure. Just a proper conversation at FieldHouse Coffee.
MEET YOUR COACH
Hi, I'm Rob
Coaching Midlife Professionals at Lightwater Leisure Centre
Rated 5.0 by clients at Lightwater Leisure Centre
For nearly a decade I was a Senior Technical Account Manager at Microsoft. High pressure, complex accounts, exactly the kind of career most of my clients know very well.
In 2021 I had a serious health setback that put me out of action for four months. I used that time to build PrimeFit — and came out of it with a firsthand understanding of what it actually takes to rebuild your health when life has knocked it out of you.
I walked away from that career by choice. Because when I talked about training, nutrition and helping people feel strong again, something came alive that never came alive in a meeting room.
PrimeFit is built specifically for people like the person I used to be. Busy professionals in their 40s and 50s who are succeeding at everything except looking after themselves.
I'm not going to put you on a miserable diet or shout at you in a boot camp. I'm going to build something around your body, your schedule, and your life — because I understand that life from the inside.
Based at Lightwater Leisure Centre — supporting local professionals aged 40+ who want to feel and perform at their best
I know starting again can feel daunting — but you’ll never be doing it alone.
Your Investment
PrimeFit starts from £252 per month. There's no joining fee, no long-term contract, and spaces are limited to make sure every client gets the attention they deserve.
If that feels right for you, the next step is a free intro meeting at FieldHouse Coffee in Lightwater Leisure Centre. No pitch. Just a proper conversation.
Not Sure Yet?
Whether you’re starting fresh or getting back on track, we’ll chat about your goals and how to make progress feel simple again.
We'll meet at Lightwater Leisure Centre in the comfortable surroundings of FieldHouse Coffee shop.
How I Help You Get Results
I work with men and women in midlife who want to rebuild energy, confidence, and consistency through personalised training, smart nutrition, and hands-on support at Lightwater Leisure Centre.
Step 1 - Quick Chat
We’ll talk about where you’re at, what you’d like to change, and the best way to get there. And you can see Lightwater Leisure Centre for yourself.
Step 2 - Your PrimeFit Plan
Using the PrimeFit Method, I’ll build a plan that fits your goals, lifestyle, and current fitness level. Smart training. Simple nutrition. Progress that feels easy and manageable.
Step 3 - Coaching & Support
You’ll get ongoing support and expert coaching to keep you on track. Each week builds confidence, strength, and consistency, until feeling good just becomes your new normal.
Ready to get started?
Real Results from Local Clients
Stories from local people training right here in Lightwater
"I look forward to my weekly training — it’s the highlight of my week."
"I was soon put at ease with Rob’s holistic and understanding approach. My impression of just walking on a treadmill soon vanished.
I feel better in myself and notice real differences."
Rowena - Click here for her story
“I’m fitter now than I ever imagined after back surgery.”
“After a serious back operation, Rob has steered me through rehabilitation over the last six months expertly. I’m now at a fitness level I wouldn’t have dreamed of a year ago and my quality of life has returned. I’m continuing my fitness journey with Rob, setting myself new goals for an active future.”
James
“Starting at 59 felt scary — now I’m stronger and pain-free.”
“Rob introduced me to the gym in a way that actually makes it enjoyable.
I’m doing routines I never thought I could, and my knee pain has reduced by about 70%. I feel mentally and physically stronger — and I even look forward to my sessions.”
Tracy
"It’s changed my mindset, my energy, and my relationship with food."
When I started the 90-day coaching programme, I was excited but also worried I’d struggle or feel embarrassed.
I’ve learned how to eat well without giving up the foods I love, and I feel stronger, healthier, and more energised than I have in years.
Mandeep
Spaces for 1:1 coaching are limited each month — book your free intro today.
Ready to get started?
Your Investment
PrimeFit starts from £252 per month. There's no joining fee, no long-term contract, and spaces are limited to make sure every client gets the attention they deserve.
If that feels right for you, the next step is a free intro meeting at FieldHouse Coffee in Lightwater Leisure Centre. No pitch. Just a proper conversation.
Investment
PrimeFit starts from £252 per month. There's no joining fee, no long-term contract, and spaces are limited to make sure every client gets the attention they deserve.
If that feels right for you, the next step is a free intro meeting at FieldHouse Coffee at Lightwater Leisure Centre. No pitch. Just a proper conversation.
Ready to Get Started?
Not sure yet?
Most people I work with spent months thinking about it before they got in touch. If you're not ready to commit, a conversation costs nothing. Come and have a coffee and ask me anything.
We'll meet at Lightwater Leisure Centre in the comfortable surroundings of FieldHouse Coffee shop.
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Still Got Questions?
These are the most common questions people ask before getting started.
If yours isn’t answered here, just click the chat icon and drop me a message — I’ll reply personally.
“Do I need to be fit to start?”
Absolutely not. PrimeFit is designed for people who want to get healthier, not compete. We start from where you are right now and build gradually — safely and sustainably.
“Is this just for weight loss?”
Not at all. While weight loss may be part of your goal, PrimeFit focuses on your whole health — strength, mobility, energy, confidence, and sustainable results. It’s not a six-pack bootcamp. It’s a smarter way to feel and function better, long-term.
“Is this suitable if I have a medical condition or injury?”
Yes — in most cases. The programme can be adapted for people managing conditions like joint pain, Type 2 diabetes, menopause symptoms, or past injuries. If you’re unsure, book a trial and we’ll talk it through first.
“Do you offer meal plans or tell me what to eat?”
No cookie-cutter plans here — instead, you’ll get nutrition guidance, recipe packs, and coaching support to help you build habits around the foods you actually like. If you’ve got dietary needs or restrictions, we’ll work with that too. Monthly recipe packs include sample meal plans and shopping lists.
“Where do sessions take place?”
Sessions are based in Lightwater, with full online support between sessions. You’ll also have access to your programme and tracking via a private coaching app.
“What if I’ve never enjoyed gyms or personal training before?”
Totally get it. PrimeFit is nothing like generic gym PT. You won’t be shouted at or made to feel uncomfortable. This is about you, your health, and a plan that fits your real life — not someone else’s idea of “fitness.”
“How do the online and in-person parts work together?”
Your in-person sessions are supported by a full coaching app, where you’ll find your programme, nutrition support, progress tracking, and weekly check-ins. You’ll have help between sessions too — not just while you’re with me in the gym.
“What’s the difference between Lite, Core, and Max?”
All plans include full access to the PrimeFit programme. The difference is in how many in-person sessions you want per month:
Lite = 4 sessions
Core = 8 sessions
Max = 12 sessions.
You’ll choose what fits your goals, budget, and lifestyle — and you can switch any time.
“Can I train with you if I travel a lot or miss sessions?”
Yes — your plan is designed to be flexible. We’ll work around your schedule, and if you travel or miss a week, your programme continues online. You’ll still have access to support, updates, and guidance through the app. You can also roll over any unused sessions to the next period for a maximum of one month.
“Can I change my plan later?”
Yes — you can upgrade or adjust your plan as your needs change. Just give a week’s notice before your next billing date.
Do I have to pay anything today?
If you decide to go ahead, you'll start your first month the day — with full access to coaching — and payments will continue monthly until you choose to cancel.
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