


For nearly a decade I was a Senior Technical Account Manager at Microsoft. High pressure, complex accounts, exactly the kind of career most of my clients know very well.
In 2021 I had a serious health setback that put me out of action for four months. I used that time to build PrimeFit — and came out of it with a firsthand understanding of what it actually takes to rebuild your health when life has knocked it out of you.
I walked away from that career by choice. Because when I talked about training, nutrition and helping people feel strong again, something came alive that never came alive in a meeting room.
PrimeFit is built specifically for people like the person I used to be. Busy professionals in their 40s and 50s who are succeeding at everything except looking after themselves.
I'm not going to put you on a miserable diet or shout at you in a boot camp. I'm going to build something around your body, your schedule, and your life — because I understand that life from the inside.
Based at Lightwater Leisure Centre
Step 1 - Quick Chat
We’ll talk about where you’re at, what you’d like to change, and the best way to get there. And you can see Lightwater Leisure Centre for yourself.
Step 2 - Your PrimeFit Plan
Using the PrimeFit Method, I’ll build a plan that fits your goals, lifestyle, and current fitness level. Smart training. Simple nutrition. Progress that feels easy and manageable.
Step 3 - Coaching & Support
You’ll get ongoing support and expert coaching to keep you on track. Each week builds confidence, strength, and consistency, until feeling good just becomes your new normal.
Ready to get started?
Stories from local people training right here in Lightwater.

"I look forward to my weekly training — it’s the highlight of my week."
"I was soon put at ease with Rob’s holistic and understanding approach. My impression of just walking on a treadmill soon vanished. I feel better in myself and notice real differences."
- Rowena


“I’m fitter now than I ever imagined after back surgery.”
“After a serious back operation, Rob has steered me through rehabilitation over the last six months expertly. I’m now at a fitness level I wouldn’t have dreamed of a year ago and my quality of life has returned. I’m continuing my fitness journey with Rob, setting myself new goals for an active future.”
- James


“Starting at 59 felt scary — now I’m stronger and pain-free.”
“Rob introduced me to the gym in a way that actually makes it enjoyable.
I’m doing routines I never thought I could, and my knee pain has reduced by about 70%. I feel mentally and physically stronger — and I even look forward to my sessions.”
- Tracy

Coaching for busy professionals in their 40s and 50s — in person at Lightwater Leisure Centre, with full support online.
For nearly a decade I was a Senior Technical Account Manager at Microsoft. High pressure, complex accounts, exactly the kind of career most of my clients know very well.
In 2021 I had a serious health setback that put me out of action for four months. I used that time to build PrimeFit — and came out of it with a firsthand understanding of what it actually takes to rebuild your health when life has knocked it out of you.
I walked away from that career by choice. Because when I talked about training, nutrition and helping people feel strong again, something came alive that never came alive in a meeting room.
PrimeFit is built specifically for people like the person I used to be. Busy professionals in their 40s and 50s who are succeeding at everything except looking after themselves.
I'm not going to put you on a miserable diet or shout at you in a boot camp. I'm going to build something around your body, your schedule, and your life — because I understand that life from the inside.

PrimeFit starts from £252 per month. There's no joining fee, no long-term contract, and spaces are limited to make sure every client gets the attention they deserve.
If that feels right for you, the next step is a free intro meeting at FieldHouse Coffee in Lightwater Leisure Centre. No pitch. Just a proper conversation.
Take the free PrimeFit Health Check, just 7 quick questions about how you're really eating, sleeping, and moving right now.
You'll get an instant score across the areas that matter most, and a clear picture of where to focus first.
No commitment. No sales pitch. Just an honest snapshot of where you are today.
I work with men and women in midlife who want to rebuild energy, confidence, and consistency through personalised training, smart nutrition, and hands-on support at Lightwater Leisure Centre.
Step 1 - Quick Chat
We’ll talk about where you’re at, what you’d like to change, and the best way to get there. And you can see Lightwater Leisure Centre for yourself.
Step 2 - Your PrimeFit Plan
Using the PrimeFit Method, I’ll build a plan that fits your goals, lifestyle, and current fitness level. Smart training. Simple nutrition. Progress that feels easy and manageable.
Step 3 - Coaching & Support
You’ll get ongoing support and expert coaching to keep you on track. Each week builds confidence, strength, and consistency, until feeling good just becomes your new normal.
Ready to get started?
Stories from local people training right here in Lightwater

"I look forward to my weekly training — it’s the highlight of my week."
"I was soon put at ease with Rob’s holistic and understanding approach. My impression of just walking on a treadmill soon vanished.
I feel better in myself and notice real differences."
Rowena - Click here for her story


“I’m fitter now than I ever imagined after back surgery.”
“After a serious back operation, Rob has steered me through rehabilitation over the last six months expertly. I’m now at a fitness level I wouldn’t have dreamed of a year ago and my quality of life has returned. I’m continuing my fitness journey with Rob, setting myself new goals for an active future.”
James


“Starting at 59 felt scary — now I’m stronger and pain-free.”
“Rob introduced me to the gym in a way that actually makes it enjoyable.
I’m doing routines I never thought I could, and my knee pain has reduced by about 70%. I feel mentally and physically stronger — and I even look forward to my sessions.”
Tracy


"It’s changed my mindset, my energy, and my relationship with food."
When I started the 90-day coaching programme, I was excited but also worried I’d struggle or feel embarrassed.
I’ve learned how to eat well without giving up the foods I love, and I feel stronger, healthier, and more energised than I have in years.
Mandeep

Spaces for 1:1 coaching are limited each month — book your free intro today.
Ready to get started?
PrimeFit starts from £252 per month. There's no joining fee, no long-term contract, and spaces are limited to make sure every client gets the attention they deserve.
If that feels right for you, the next step is a free intro meeting at FieldHouse Coffee in Lightwater Leisure Centre. No pitch. Just a proper conversation.
PrimeFit starts from £252 per month. There's no joining fee, no long-term contract, and spaces are limited to make sure every client gets the attention they deserve.
If that feels right for you, the next step is a free intro meeting at FieldHouse Coffee at Lightwater Leisure Centre. No pitch. Just a proper conversation.
Take the free PrimeFit Health Check, just 7 quick questions about how you're really eating, sleeping, and moving right now.
You'll get an instant score across the areas that matter most, and a clear picture of where to focus first.
No commitment. No sales pitch. Just an honest snapshot of where you are today.
Not ready to start yet? Get practical fitness advice for busy 40–60-year-olds — no hype, just what actually works.
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